VIVIMIND: A new over the counter supplement that could have serious implications for your future.

You might have previously heard some discussion about Vivimind as an over the counter natural preventative, but you might still be asking yourself, ‘what is it exactly, and what can it do for me?’

That is a good question. The simple answer is that Vivimind is an over the counter nutraceutical memory protection therapy. The marketing machine behind Vivimind, OVOS Natural Health Inc. , claims that their new Vivimind product is a recently patented product which is based on a naturally occurring ingredient named homotaurine. Homotaurine is known to bind to beta-amyloid (similarly known as A-beta) proteins and subsequently lower the deposition of such A-beta proteins in the Human brain.
The above is relevant because a number of scientists have come to believe that the eventual build up of a specific toxic protein (the A-beta) is detrimental\harmful to the brain. Eventually as this protein buildup reaches excessive levels\amounts, it can often cause neurons (brain cells) within the brain to malfunction and eventually die. When these neurons are damaged or die, communication or signaling problems occur in our brains that ultimately affect the memory and learning abilities. The demise of these brain cells is reflected by an eventual shrinkage of the region from which they are lost: the hippocampus, the region of the brain associated with learning and memory.

When detailing\presenting the effects of their Vivimind preventative remedy, OVOS makes the following claim:

VIVIMIND is scientifically proven to protect memory function, based on the naturally occurring ingredient, homotaurine, found in seaweed. VIVIMIND:

* Protects the brain structure associated with memory and learning
* Preserves memory
* Sustains brain cell health
* Maintains verbal skills and comprehension ability
* Supports planning and execution skills

( source: Ovos Health )

When presenting the varying test results for their new product, Vivimind, Ovos make the following claims regarding their success:

In a groundbreaking study performed in Canada and the United States using brain scans (magnetic resonance imaging (MRI)), VIVIMIND was shown to significantly reduce the loss of brain volume in the hippocampus. In fact, VIVIMIND was proven to preserve 68% more brain volume versus placebo (like a sugar pill).
Individuals taking VIVIMIND also performed better on memory and thinking tests compared with individuals taking placebo. VIVIMIND was found to improve cognitive performance (verbal skills, memory, comprehension ability, planning and execution skills) by 33% versus placebo.
( source: Ovos Health )

Taking into account the products’ impressive potential for an aging population, you can start to understand why the inventors of Vivimind are excited about finally releasing it to the general public; if it is perceived by the marketplace to be of some preventative value, then its commercial potential could be quite massive as well. Given the financial stakes involved here, predictably the first few months of marketing and sales will be of immeasurable importance. It will be very interesting to see how well Vivimind clicks with its primary market in particular, and the consumer in general.